In today’s digital landscape, search engine optimization (SEO) has become an indispensable aspect of any successful online business. With billions of websites vying for attention on search engine results pages (SERPs), it’s crucial to have a strong SEO strategy in place to increase visibility, drive organic traffic, and ultimately achieve business objectives. To achieve this, many businesses are turning to outsourcing SEO specialists to the Philippines, known for their skilled workforce and cost-effective solutions.

Let’s talk about SEO!

SEO refers to the practice of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). It involves a range of techniques and strategies aimed at increasing organic (non-paid) traffic to a website, ultimately driving relevant visitors and potential customers.

At its core, SEO focuses on understanding how search engines work and what users are searching for. By optimizing a website’s structure, content, and other relevant factors, SEO aims to align it with search engine algorithms and user intent. 

What are the qualifications of an SEO specialist? 

The ultimate goal of SEO optimization is to improve the website’s visibility, relevance, and authority, leading to higher rankings on SERPs for relevant search queries. With this, businesses would look for good SEO specialists who possess the following qualifications: 

• Strong understanding of search engine algorithms and ranking factors
• Proficiency in keyword research and analysis
• Knowledge of on-page and off-page optimization techniques
• Experience with content optimization and creation
• Analytics tools and data analysis know-how 
• Ability to perform technical SEO audits and implement necessary optimizations
• Understanding of local SEO and mobile optimization
• Stay updated with industry trends and algorithm changes
• Excellent communication and collaboration skills
• Analytical mindset and problem-solving abilities

How can specialists ensure the effectiveness of SEO efforts and campaigns? 

Businesses can effectively reach their target audience, expand their online presence, and achieve their overall business objectives through various efforts. They hire SEO specialists to do exactly that. Here are some of them: 

Keyword Research: SEO starts with identifying the keywords and phrases that users are searching for in relation to a business’ products, services, or industry. Keyword research helps determine the terms to target and optimize content around, ensuring that a website appears in relevant search results.

On-Page Optimization: On-page SEO involves optimizing various elements within a website, such as meta tags, headers, URLs, and content. By using targeted keywords and following best practices, on-page optimization enhances a website’s relevance and signals its value to search engines.

Off-Page Optimization: Off-page SEO focuses more on strengthening a website’s authority and reputation through external factors. This includes link building, where high-quality and relevant websites link back to a website, indicating its credibility and importance.

Content Creation: SEO emphasizes the creation of high-quality, relevant, and valuable content that satisfies user intent. Content that addresses user needs, provides solutions, and offers valuable insights has a better chance of ranking higher on SERPs.

Technical SEO: A business can further optimize the website by adjusting technical aspects to ensure search engines can crawl, index, and understand its content. This includes optimizing site speed, mobile-friendliness, site structure, and implementing structured data markup.

Why do companies prefer to outsource to the Philippines? 

When it comes to outsourcing, you would think that the only consideration of businesses is how they could cut costs. However, that’s not the only factor they are looking at. 

1. Skilled Workforce

The Philippines has emerged as a global leader in the outsourcing industry, thanks to its large pool of talented and highly skilled professionals. The country boasts a strong educational system, producing graduates with a solid foundation in digital marketing and SEO techniques. Many SEO specialists in the Philippines are equipped with certifications, degrees, and extensive training, ensuring they possess the necessary expertise to drive results. This skilled workforce enables businesses to tap into a talent pool that understands the intricacies of SEO, including keyword research, on-page, and off-page optimization, link building, content creation, and data analysis.

2. Cost-Effective 

Outsourcing SEO specialists to the Philippines can significantly reduce costs compared to hiring in-house experts or engaging with agencies in Western countries. The favorable exchange rate, coupled with lower labor costs, makes the Philippines an attractive destination for cost-conscious businesses. By outsourcing SEO to the Philippines, companies can access top-notch talent at a fraction of the cost, enabling them to allocate their resources more effectively and invest in other areas of their business growth.

3. Cultural Compatibility and Communication

One of the key advantages of outsourcing SEO to the Philippines is the cultural compatibility and strong English proficiency of Filipino professionals. The Philippines has a close affinity with Western culture due to historical ties with the United States, resulting in a deep understanding of Western business practices and values. Filipino SEO specialists have excellent English language skills, allowing seamless communication with clients and stakeholders. Effective communication is vital in SEO, as it ensures a clear understanding of goals, objectives, and progress, leading to better collaboration and outcomes.

4. Flexibility and Scalability

Outsourcing SEO specialists to the Philippines offers businesses the flexibility and scalability needed to adapt to changing market demands. Whether you require a dedicated SEO team or an individual specialist, outsourcing allows you to easily scale up or down based on your requirements. The Philippines has a vast talent pool, allowing businesses to quickly find and onboard the right SEO experts who can align with their specific needs and goals. This flexibility ensures that businesses can stay agile and respond effectively to market dynamics, giving them a competitive edge.

5. Focus on Core Competencies

By outsourcing SEO to the Philippines, businesses can focus on their core competencies while leaving the complexities of SEO in the hands of experts. SEO is a specialized field that requires continuous learning and keeping up with industry trends. Outsourcing allows businesses to offload the time-consuming tasks associated with SEO to professionals who are dedicated to staying updated on the latest algorithms, techniques, and strategies. This enables businesses to allocate their internal resources to strategic initiatives and other critical areas of their operations, maximizing efficiency and productivity.

Leave the SEO work to the pros!

KamelMedia is a trusted company for outsourcing to the Philippines. We are committed to helping you leverage the expertise of talented and reliable professionals, so you can focus on navigating the complexities of SEO and drive significant improvements in your online visibility, organic traffic, and overall business growth. 

Talk to us today if you are interested to outsource SEO specialists to the Philippines! We can provide you with a cost-effective solution to enhance your digital presence.

In today’s highly competitive landscape, each organization needs to ensure that they have effective marketing strategies in place to avoid customers from doing business with another competition. Customers often face pain points when engaging with a business’s product or service. By understanding how to tackle these, an organization would either enhance customer satisfaction or do more harm than good.

Sometimes, organizations manage just fine on their own, but if you want to take it up a notch or just lift the burden for your in-house team who’s also juggling many other tasks, then you might find outsourcing a good decision.

Take a look at these 5 marketing challenges you need to overcome:

Poor Customer Support

Anyone knows that customer service becomes more crucial after the transaction has been made. When customers face issues or have inquiries, they would expect to rely on an organization’s prompt and effective customer support team. Some of the pain points they usually encounter include long response times, rude or unhelpful representatives, and even complicated escalation processes that take a long time to get done. 

Inadequate support not only affects customer satisfaction but also damages a company’s reputation. Take, for instance, Samsung’s Galaxy Note 7 issue. Back in 2016, Samsung released the Galaxy Note 7, which became plagued with battery issues that caused the phone to overheat, catch fire, and combust. The company initially tried to downplay the issue and issued a recall of the affected phones, but the replacement phones also had the same battery issues. The pain points there are in the actual purchase of the product, and the recall because it meant customers had to take time to go back to the store again. 

Eventually, Samsung’s solution was to do a complete recall of the product, and it cost them an estimated $5 billion in losses. The company’s reputation was also severely damaged, and it took several years for Samsung to regain the trust of its customers. The incident highlights the importance of quality control and effective customer service in maintaining a company’s reputation and customer trust.

Poorly Communicated Value Proposition 

Customers only care about one thing when buying a product or availing a service. It can be best described by the question “What’s in it for me?” Avoid putting out vague or poorly communicated branding messages. Customers should immediately understand why they should choose your particular product or service. You already know what happens when these customers struggle to grasp the unique benefits or advantages offered. They may be hesitant to make a purchase decision.

It is important to put out a concise and compelling message that highlights the product or service’s key features, benefits, and differentiation to avoid customers experiencing this particular pain point. 

Lack of Transparency and Trust

We are all living in an era of heightened privacy concerns and data breaches. With this in mind, customers value transparency and trustworthiness from businesses the most. Customers want to feel that they can trust a business before engaging with their products or services. When a business has a poor reputation, or if there have been negative reviews or experiences from other customers, it can be difficult for new customers to trust the business. This can lead to a lack of engagement and lost sales. Lack of clear pricing information, hidden fees, ambiguous terms, and conditions, or misuse of personal data can erode trust and drive customers away.

Apple has consistently been ranked as one of the most valuable brands in the world, with its reputation for innovative products and high-quality customer service. The one thing they are doing right is that they focus on creating a strong emotional connection with their customers by emphasizing the design and features of their products, as well as their commitment to privacy and security. 

Omnichannel Experience

Customers engage with businesses through various channels, including websites, social media, mobile apps, and physical stores. If they find inconsistency across these touchpoints. then that would only create a disjointed customer journey, leading to frustration and confusion. Organizations should always be on the lookout for discrepancies in branding, pricing, or product information as it can erode trust and deter potential customers. Just the same, they should focus on seamless transitions between channels without disruptions. 

Limited Availability

Whether a product is out of stock, or if there’s no therapist to cater to the desired massage, organizations should be careful and ensure that they are keeping up with the market’s demands. Customers expect products and services to be available when they want or need them. When a business has limited availability, it can be frustrating for them, and turn to the competition who offers what they need at their convenience. For your business, this can lead to lost sales and a negative customer experience.

The impact of not addressing marketing pain points can do more harm than good 

Customers today are more empowered than ever before, and they have high expectations for the products and services they purchase. Everyone is also keen to share their honest opinions, and experiences online, which might contribute to either positive or negative social proof. 

Not addressing marketing pain points can have a significant impact on a business. This can lead to decreased customer satisfaction, lost sales, and a damaged brand reputation. 

If you want to stay ahead of the game, it is important to address these marketing pain points by improving marketing strategies and enhancing customer satisfaction. Regular check-ins should also be done to ensure that they are still on the path to building strong customer relationships and driving business success.

Remain relevant and successful with KamelMedia

KamelMedia is a trusted company for outsourcing to the Philippines and can provide you with outstanding marketing services solutions so you can eliminate worries for your organization. All our KamelWarriors are dedicated to helping you achieve your goal. What’s great is you can enjoy additional benefits from outsourcing to the Philippines! This includes reduced operation costs by up to 70% as your team wouldn’t have to worry about the training, security, and other overhead, and access to talents with specialized expertise and resources. 

Talk to us today and see how we’ll make your operations smoother with our team of dedicated marketing professionals!

The pandemic from 2 years ago has put the world to a standstill, but now that things are slowly getting back to normal, so is the travel industry with the easing of restrictions, and vaccination rollouts. It is expected that global tourism will improve considerably to reach about 80% to 95% of pre-pandemic levels, as reported in the tourism recovery outlook issued by the United Nations World Tourism Organization on January 2023. To accommodate the demand, companies in this field should also be ready for the time-consuming and complex task of managing travel services.

If your team is exploring the idea of lifting this responsibility off your in-house team and focusing on strategic business matters, here’s what you should know about outsourcing to the Philippines!

Travel is a crucial part of everyone’s lives 

It goes without saying that travel is integral not just to individuals, but also to organizations. Whether it’s for visiting a family member, attending meetings with clients, or conducting training programs, the demand is too great to be left unattended. If you are in the business of managing travel for your customers, outsourcing travel management services can come in handy. Third-party providers would already have the knowledge and resources to handle various aspects of travel planning, from booking flights and hotels to managing expenses and providing support to travelers. 

This way, you get to streamline the whole travel planning process resulting in improved efficiency and productivity, plus you reduce your costs too! 

Here are some travel management responsibilities usually outsourced by companies: 

Booking and Reservations

Let’s just say that this is one of the most time-consuming tasks associated with business travel is booking flights, hotels, rental cars, and other travel-related arrangements. An in-house team responsible for travel management has to spend a significant amount of time researching the best options, comparing prices, and making reservations. This can take up a considerable amount of their time and resources, which can be better utilized in other areas of the organization. However, by outsourcing travel management services, these responsibilities can be lifted from the in-house team, and the travel management company can take care of all the necessary bookings and planning. This frees up the in-house team to focus on more strategic aspects of the organization. Not to mention, they might be more well-connected and can negotiate better with suppliers so you can enjoy better rates and discounts.

Expense Management

Leave the task of managing travel expenses, including processing invoices, reconciling credit card statements, and generating reports to a team used to doing it! By outsourcing travel expense management to a reliable outsourcing company, they can easily handle expense reports while ensuring compliance with your company policies. 

24/7 Travel Support 

This is perhaps the most stressful part of travel management because the customers are expecting prompt support anytime and for a good reason. Travel management companies should be able to provide clarity and assistance in case of any issues or emergencies. Some of the responsibilities include answering calls or questions related to travel arrangements, providing travel tips and advice, and assisting with any travel-related issues or complaints that may arise. 

By outsourcing travel management services, you won’t have to worry too much because the third-party provider can do all these, freeing up the in-house team from these responsibilities. In addition, the provider can also help improve traveler satisfaction by getting their feedback through surveys. This is something that’s already tied to customer calls, and will surely help the organization provide better service. 

Data Analysis and Reporting

An organization operating in the field of travel isn’t exempted from all the data analysis and reporting tasks. If anything, this is something that they should spend more time on. Outsourcing a company to handle this specific responsibility will prove to be useful in understanding their customers’ travel patterns, identifying cost-saving opportunities, and optimizing their travel policies.

Risk and Security Management

By outsourcing travel management services, the travel management company can take over the responsibility of managing risk and security. They can monitor travel alerts and advisories, provide travel insurance, and manage any security-related issues, ensuring the safety and security of employees.

Don’t make travel management more stressful than it should be. Grow your business and leave it to the pros! 

KamelMedia is a trusted company for outsourcing to the Philippines. We are dedicated to helping you achieve your goal and reaping the benefits of improved travel management services, no matter where you or your customers are! 

Some of the benefits you can get from outsourcing to the Philippines include:

• Reduced operation costs by up to 70%. If you want significant cost savings, then that’s what we can help you with. We provide excellent customer support and fulfill all other technical and administrative services to our client partner’s satisfaction. Not to mention, you don’t need to worry about the training, security, and infrastructure that your in-house travel management team will use because we already got that covered! That’s a whole package waiting for you! 
• Increased efficiency. Our team has the necessary expertise and experience to handle all aspects of travel planning and management. We can streamline the process of booking travel, managing expenses, and providing support to travelers, freeing up company resources to focus on more strategic tasks. Additionally, we can provide 24/7 support, so your customers can get assistance whenever they need it, which can help reduce delays and disruptions during travel. 

The idea of outsourcing travel management services may be subject to debate in an organization. However, the fact remains that you would benefit a lot if you leverage the expertise of a trusted company that can be on top of the whole travel planning and management process. Think about all the time and money you’ll save from this! 

If you would like to learn more about our services or how it works, feel free to send us a message, including a short list of the tasks or services you require. Our team at KamelMedia will be more than glad to assist you and send a free quotation!

Marketing Research is a crucial aspect of any business. It allows companies – small or large – to gain actionable insights about their target audience, all so they can better their products, services, and marketing campaigns. However, not all companies have the resources to complete marketing research. Due to it being pretty time-consuming and expensive in nature, some just choose to outsource this specific function to other countries, such as the Philippines.

The Philippines has become a popular destination for outsourcing marketing research due to its highly educated workforce, affordable labor costs, and cultural compatibility with Western countries. If you are deciding to outsource marketing research, here’s what you need to know!

There are different roles related to Marketing Research. Depending on the company’s needs, they may only require a key person or a whole team. 

Market Research Analyst

A market research analyst is someone who’s on top of collecting and analyzing data on consumer preferences, market trends, and competitive activity. They have know-how on specific data tools and dashboards and use the information collected to help the company make informed decisions about their products and marketing campaigns. 

Survey Researcher

A Survey Researcher is assigned to create, and conduct surveys to effectively gather information about consumer behavior, opinions, and attitudes. They may refer to the company’s previous insights, and see conducting a survey as a means to test if the same information still holds true, or if there is a change in consumer behavior. They use statistical methods to analyze the data and provide insights to companies.

Focus Group Moderator

Substantial insights result from substantial discussions. This is why a Marketing Research team often relies on a Focus Group Moderator to lead group discussions with consumers. Their task is to gather qualitative data about the attitudes and opinions toward a product or service. Compared to a survey which has a set of structured questions about a specific topic, a focus group discussion, is where consumers can share their whole thoughts and feelings about a topic more clearly. After all, the goal is to gain a deeper understanding. 

Data Entry Specialist

A data entry specialist will also be really beneficial for the team. This individual will be responsible for entering data collected from surveys or other research methods into a database or spreadsheet. By practicing diligence and accuracy in their data entry task, they are to ensure that the data is accurate and organized for further analysis.

Statistical Analyst

Identifying trends, patterns, and correlations is the job of a Statistical Analyst. He or she would usually be given large sets of data for analysis. Once done, they need to provide actionable insights to companies to improve their products and marketing campaigns. 

What makes a good Marketing Research team? 

Every successful company has had its strategies fueled by the actionable insights of a Marketing Research team. Here are some skills you should look out for when building a solid team: 

• Analytical skills: A marketing researcher must be able to analyze data, interpret research results, and make sound conclusions based on the data collected.
• Problem-solving skills: The researcher must be able to identify problems and develop appropriate solutions to solve them.
• Attention to detail: Marketing Research requires meticulous attention to detail. Even small errors or oversights can significantly impact the accuracy of the results.
• Communication skills: The researcher must be able to communicate complex research findings in a clear, concise, and compelling manner to stakeholders with varying levels of knowledge and expertise. They should know better than simply presenting complicated charts.
• Curiosity and Creativity: A good marketing researcher should be naturally curious and able to think outside the box. This would help them develop creative research strategies!
• Industry Knowledge: Conducting surveys is not enough. The marketing research team should have an understanding of the industry, dynamics, market trends, and consumer behavior.
• Ethical Behavior: Marketing researchers must adhere to ethical principles when conducting research. They must maintain confidentiality, avoid bias, and ensure that research participants are treated with respect and dignity.

The Philippines is one of the top places to outsource 

Companies should conduct thorough research on potential outsourcing partners before working closely with them. This will ensure that all their marketing research needs are met. When it comes to outsourcing, the Philippines is known to be at the top of the game. Take a look at what makes it so: 

1. The country has a highly-educated workforce 

The country has a robust education system, with many universities offering courses in marketing, business, and research. As a result, there is a large pool of highly skilled marketing researchers who are not only knowledgeable but competent about the latest research methodologies and techniques.

Filipinos are also fluent in English. This is a major advantage because they get to easily communicate with companies, eliminating or reducing barriers or other communication issues.

2. You will enjoy cheaper labor costs

Another reason why outsourcing marketing research to the Philippines is attractive to companies is the affordable labor costs. Compared to having an in-house team complete the task (which is time-consuming and more expensive in the long run), costs in the Philippines are significantly lower than in many Western countries. Small and medium-sized businesses will mostly benefit from this since they have limited resources, and would appreciate getting highly-skilled researchers at a fraction of the cost of hiring a full-time employee.

3. Western companies have a cultural compatibility with the Philippines 

Thanks to Western influence, many Filipinos can speak English with almost perfect fluency. They also have a strong understanding of Western culture, and can better understand the needs and preferences of their audiences. This would naturally lead to more effective results. 

Whether it’s bringing in new customers, developing marketing strategies, evaluating brand perception and opinions, monitoring competition, or testing new products and services, a good Marketing Research team will definitely get the job done! 

If you’re interested to outsource and run your company on auto-pilot, all you need to do is send us a message! We’ll provide you with a quotation tailored to your needs and wants. 

Gone are the days when businesses just try to learn and do everything in-house. The fast-paced world we’re living in pushes for the adoption of outsourced staff who can efficiently help with a business’ overall direction. Whether the reason is to reduce cost, improve scalability, gain a competitive advantage by getting specialized expertise or increase sales, outsourcing can definitely help.

It’s no different in the field of sales. Businesses would be able to focus more on their core competencies and leverage the expertise of a reliable team.

If you’re wondering what makes a good outsourced sales team, here’s what you should know!

Teamwork makes the dream work!

In this case, once you get yourself a good outsourced team, you’d be reaping the benefits for your business too! Let’s first define what it is!

A good outsourced sales team happens when all the members have a deep understanding of the business’ product or service. They know how and when to use clear and compelling communication, and they do so in a way that focuses on the customer’s needs and pain points. This leads to them successfully appealing to the customers’ emotions or even sense of urgency, and encouraging them to purchase from the company.

The work of the sales team doesn’t stop here. Depending on the company’s set-up, they may also be on top of some after-sales tasks to ensure customer satisfaction and encourage repeat business.

Best Practices of a Good Outsourced Sales Team 

1. They maintain smooth communication and regularly collaborate with the client company.

Normally, there will be extra communication challenges for an outsourced sales team because they do not work in-house. However, a good team would have established clear communication and collaboration with the client company. They don’t have to be there just to understand the company’s direction, nor do they need to talk to them 24/7 to collaborate on specific tasks and work it up until execution. 

Even when working thousands of miles away, they know how to do their job properly and coordinate with the company’s key people when needed to ensure that business objectives are met. 

2. They successfully completed all necessary training related to the product or service.

A good outsourced sales team is properly trained and has a deep understanding of the client company’s product or service. Aside from the know-how, they are also already briefed about the sales script.

They make sure that they are covering the essential elements of the sales script particularly:

• Introduction. This is used to create a sense of rapport and establish trust.
• Qualification. After establishing rapport, it’s time to get to the customer’s needs and pain points and see if they have the budget and authority to make a purchase.
• Pitch. Sell the product by clearly explaining how it will benefit the customer. This is the most critical part. 
• Objections. Since most customers would usually wave off any sales agent, a good sales team should know how to properly respond to these objections. Objections can be about different things such as price. 
• Closing. Be confident about the approach, and proceed with the closing. This is where one summarizes the benefits of the product and asks for the sale directly. Some would usually offer promos or additional discounts to entice the customer to purchase right away. They should also use a sense of urgency to create a feeling of scarcity or time pressure.
• Follow-up. Lastly, a follow-up is needed to ensure that the customer is satisfied with the purchase, and is given a space to share his or her feedback. This would be crucial in improving the overall sales process. 

3. They practice empathy and patience in all engagements. 

A good sales team shouldn’t just be knowledgeable. They should also be professional with their undertakings, and have empathy and patience. Whether it’s engaging with the customer during the sales pitch, or gathering after-sales feedback, they need to display proper conduct. Empathy and patience are also expected when they are focusing on the customer’s pain points and needs and presenting the benefits of the product or service clearly and compellingly.

4. They collect and analyze sales data for continuous improvement.

This is crucial because by looking at the insights of their performance, they can identify areas of improvement, and optimize their sales process. If they do this regularly, they can understand the best and most effective sales technique and focus on the most profitable customer segments too. 

A good sales team would coordinate with the Data team for this, as the latter could provide more insights and explanations for the performance. This will complement the sales team’s strategy and tactics to overall achieve the business goal. 

5. They use actionable data to improve overall performance. 

It would be a shame to gather all that data without getting something amazing out of it. This is why a good sales team knows better than to ignore it. They use the actionable data to improve their processes – may it be revising their sales scripts to be more persuasive, using more enticing promos and discounts for a particular customer segment, or using a more powerful closing technique. 

At the end of the day, it all boils down to doing things better than you did the first time, thanks to data insights!

KamelMedia can help you meet your business objectives with a powerful sales team!

If you’ve been deciding whether or not to outsource your sales team, it’s better if you can get some recommendations and talk to us at KamelMedia!

Our KamelMedia team can provide you with sales experts who are committed to achieving your business’ targets so you can just focus on what matters most – scaling fast! You do not need to compromise on quality, and you also get to save more with the reduced costs by outsourcing this work! 

Does this sound like a plan? 

Send us a message and our team will be more than glad to provide you with a quotation. 

If we’re on the topic of ultra-popular global mobile messaging apps, then you’re probably already familiar with WhatsApp. The app allows users to send messages, make voice and video calls, and share media files. It also has an incredible record of 134.9 billion monthly active users, with users returning to the app 22 times a day, and spending roughly 59 minutes engaging with the content, on average. However, the app’s global success didn’t happen overnight. Like all companies, it had a very humble beginning.

In the early days of WhatsApp in 2009, its founders Jan Koum and Brian Acton, decided to outsource certain tasks that they did not have the skills or expertise to complete in-house. This move helped them access specialized skills, save time and resources, and maintain a lean organizational structure, all of which were critical to the success of the company that they are now enjoying today!

WhatsApp: How it became everyone’s favorite cross-platform messaging app

There’s no doubt that WhatsApp has become such an industry giant today. Back when it was still being developed, its founders made the smart decision to rely on outsourcing services to polish the app. They realized that they would be more efficient that way since they’d be able to reduce cost, focus on scaling operations, and prioritize other core competencies. Years later, they’re a huge success! We can learn a thing or two from them. 

The WhatsApp team first started the business with only 30 full-time and 5-part time members. At the time, they were working hard from a small office space in Mountain View. In order to focus on growth, the founders outsourced the development to Igor Solomennikov from Russia for a fraction of the cost. Igor was hired to be on top of developing the iPhone version of the app, and its core functionality, including the messaging and notification features. He also worked closely with both founders Jan Koum and Brian Acton, to make sure that the version they were making was user-friendly and reliable. Eventually, his contributions have borne fruit, and propelled WhatsApp to be one of the most popular apps in the world.  

How did outsourcing help WhatsApp? 

By outsourcing specific tasks, and just focusing on the core competencies, WhatsApp founders were able to run their business more efficiently. If you are curious, allow us to share how the move helped their growth: 

Access to skilled professionals

The in-house team lacked expertise in areas such as iOS development, server infrastructure management, and graphic design. By outsourcing these tasks, they were able to work with skilled professionals that could bring in the work they needed and complete the vision for WhatsApp. Fast forward to today, and you can say that they made the right choice.

More time saved

A lot of time goes into learning the ropes. When the WhatsApp team outsourced the development, they not only gained access to skilled professionals, but as a result, they were also able to save their time and resources. As a startup, it is already a given that the financial resources were limited. If they had tried to do everything in-house, that could have launched later than planned or messed up along the way. Their move saved them time and allowed them to focus on the core functionality of the app and on growing the user base.

An agile organizational structure 

Building a new department in a startup is a huge consideration. For WhatsApp, they pushed this out of the picture and maintained their lean and agile organizational structure. There wasn’t a need to hire many additional employees or come up with a separate department to handle the specific function they wanted. Outsourcing makes the job easier because it gave them flexibility, and also allowed them to quickly adapt to the changes in the market. 

Reduced costs 

Imagine not knowing how to complete a certain function that you need to learn it, and also invest in additional hardware. That’s difficult! What if there was a way to get you what you want at a fraction of the cost? Well, that was the solution outsourcing presented. The WhatsApp team didn’t need to invest in expensive server hardware and maintenance costs. They just focused on scaling their operations quickly and efficiently while working with their main man every step of the way! Sounds like a pretty solid plan. 

Outsourcing isn’t perfect. There are also risks. 

This move definitely offers a lot of enticing benefits, but it still pays to know about the risks before outsourcing functions in your business right away. 

For WhatsApp, outsourcing the server infrastructure is a thing of concern because there is a risk of data security. This is applicable especially to tech startups, with the example of a messaging app, because it stores a vast amount of personal data, including user messages, contacts, and media files. Make sure you are partnering with a group that can and will protect data to avoid any data breach that could damage your reputation or result in significant financial loss. 

Do your due diligence and work with a reputable third-party provider with a proven track record in the industry. 

Future startups could learn from WhatsApp’s outsourcing strategy 

If you are looking for a way to reduce costs and scale your operations quickly, then you might want to consider outsourcing. 

Software development isn’t applicable to all companies, so try to find something that your in-house team could use some help on, and connect with skilled professionals who can completely and efficiently complete the task for you. Should you decide to outsource, plan ahead to mitigate any kind of risk! 

Got an outsourcing plan? Talk to us at KamelMedia!

Our KamelMedia team is an expert at getting the most experienced individuals who are dedicated to seeing your organization grow and succeed. They can effectively perform their tasks remotely, and you do not need to compromise on quality. 

What are you waiting for? Talk to us today and we’ll be happy to provide you with an affordable quote! We are all about helping you achieve greater success. 

If you are still hesitant about this decision, we’ll give you a runthrough of what to expect from outsourcing your Accounting tasks to the Philippines.

First things first: Accountants 

Accountants are professionals who specialize in managing and recording a company’s financial transactions. They work with financial data on a daily basis, and this includes revenue, expenses, taxes, and investments. Their primary responsibility is to ensure that the business’ financial records are accurate and up-to-date. This allows the the management to make informed and strategic decisions about its finances, including budgeting, investing, and planning for growth.

What are the responsibilities of the accountants?

The responsibilities of an accountant can vary depending on the business they work for, but some common tasks include:

• Bookkeeping: Accountants keep track of all financial transactions, including invoices, receipts, and payments.
• Financial Analysis: Accountants use financial data to create reports that help businesses make informed decisions about their finances.
• Tax Preparation: Accountants prepare and file tax returns for businesses to ensure compliance with tax laws.
• Auditing: Accountants conduct internal and external audits to ensure the accuracy and integrity of a company’s financial records.

What makes a good accountant? 

Not everyone can simply take on the role of an accountant.

For a business to consider someone to take on the role, the individual must have completed a degree in accounting or a related field, such as finance or business. They must also have excellent math skills, attention to detail, and good communication skills. Succeeding in the job requires the accountant to be organized and able to manage multiple tasks simultaneously. In addition, they should be familiar with accounting software and have a good understanding of tax laws.

What are the risks of not getting a qualified accountant?

Hiring an unqualified accountant or not having an accountant at all can lead to serious financial problems for a business. An unqualified accountant may not have the necessary skills to accurately manage a business finances. This can result in inaccurate financial records, missed tax deductions, and other financial problems. In some cases, it can even lead to legal troubles.

On the other hand, if you find a good accountant, your business will surely prosper. 

There are many benefits to having a good accountant for a business. Here are some of the most significant advantages:

• Accuracy: A good accountant ensures that a business’ financial records are accurate and up-to-date. This helps businesses make informed decisions about their finances.

• Tax Compliance: An accountant can help a business comply with tax laws, reducing the risk of penalties and legal troubles.

• Time-Saving: Outsourcing accounting services to the Philippines allows businesses to focus on their core operations while leaving the accounting to professionals.

• Cost-Effective: Outsourcing accounting services to the Philippines is a cost-effective way for businesses to get access to high-quality talent without the high labor costs associated with hiring a full-time accountant.

• Increased Efficiency: A good accountant can help a business streamline its financial operations, reducing costs and increasing efficiency.

Here are some of the top software used by accountants:

Managing a company’s financial records also requires various software. Here are some of the most commonly used ones: 

• QuickBooks: QuickBooks is one of the most popular accounting software used by businesses of all sizes. It allows accountants to manage transactions, track expenses, generate invoices, and create financial reports.

• Xero: Xero is a cloud-based accounting software that allows accountants to manage financial records, track expenses, and generate invoices. It also provides real-time financial reporting and integrates with other business software.

• FreshBooks: FreshBooks is a cloud-based accounting software that simplifies the accounting process for small businesses. It allows accountants to manage expenses, track time, and generate invoices.

• Sage 50cloud: Sage 50cloud is a comprehensive accounting software that allows accountants to manage financial records, track expenses, and generate invoices. It also provides real-time financial reporting and integrates with other business software.

• Wave: Wave is a free accounting software that allows accountants to manage financial records, track expenses, and generate invoices. It is a great option for small businesses that are just starting and have limited budgets.

Depending on your company, you may already be familiar with any of these necessary tools to keep track of and manage financial records accurately and efficiently. 

Philippines has a large pool of highly skilled accountants

It’s no surprise why companies from across the globe seek the service of a Filipino team. In the Accounting field, you can expect to find a large pool of highly skilled accountants who are familiar with the latest accounting software and tax laws. Not to mention, you’d be saving more money by paying a fraction of the cost of hiring a full-time accountant, increasing your business’ efficiency, and improving your financial records. 

Our team at KamelMedia is known for providing high-quality service all so you can focus on more important tasks at hand, while reaping the benefits of improved financial reporting and accounting! 

Some of the benefits you can get from outsourcing to the Philippines include:

• You will enjoy reduced operation costs by up to 70%. Yes, one of the biggest benefits of outsourcing is saving up on expenses. You can outsource the Accounting function, and still be able to save up on costs on training, security, and infrastructure! 
• Access to the pool of Accounting professionals who are committed and exemplary in delivering accounting requirements specific to your business. 
• Option to hire on a short- or long-term basis (freelance, part time, full time) 

Accountants are vital for all kinds of businesses because they provide essential financial information that helps owners and managers make informed decisions, ensure compliance with tax laws and regulations, and help businesses grow.

Take the next step to improving your company’s financial performance by sending us a message today! We’d be glad to share a free quote for your review. 

As a business owner, you must already understand that the financial aspect of your company is one of the most important components to keep the business afloat. This means thorough management of finances, including a good understanding of accounting principles, tax regulations, and compliance requirements.

The challenge is finding the right balance between managing your finances and growing your business. If you want to save more time doing strategic roles, outsourcing your accounting function may be a great idea! Many companies worldwide place their complete trust in Filipino teams because of their competency. Perhaps it’s time for you to find out why.

Outsourcing your accounting tasks can provide significant benefits for your business. It allows you to delegate tasks to a team of professionals, freeing up your time to focus on other critical areas of your business. By outsourcing, you can reduce your operational costs, improve your financial reporting, and gain access to the latest technology and tools. 

What benefits can you get from outsourcing Accounting? 

You’d be able to enjoy improved financial reporting.

If you are looking for ways to improve your financial reporting, this is a sign for you to consider outsourcing. After all, accurate and timely financial reports are crucial because they are used to make informed decisions about your business.

You need to get someone with the expertise and knowledge to analyze your financial data, identify trends, and provide recommendations to improve your financial performance.

You’d get access to the latest technology and tools.

Most outsourcing providers invest in technology to improve their services and streamline their processes. This means you won’t need to shell out a lot of money just to benefit from the latest accounting software.

If anything, you’d be automating your financial reporting and getting real-time financial data, more efficiently. You can also benefit from the expertise of professionals who are trained in using accounting tools and technology. Think of it as a special combo!

You can reduce operational costs.

One of the significant advantages of outsourcing your accounting function is cost reduction. This is the most obvious one, and also the most appealing to all companies across the globe (for a good reason). You can avoid the extra cost of hiring an in-house accountant or bookkeeper, which can be expensive. The cost of salaries, benefits, and other overhead expenses can add up, particularly for a small business.

Outsourcing to the Philippines allows you to leverage the services of a team of professionals who can handle your accounting tasks at a fraction of the cost.

It’s essential to choose the right people to handle Accounting for your company

The decision to outsource is just as important as getting the right people to handle the job. Don’t you agree? 

In that case, you need to find a provider that has the expertise, experience, and infrastructure to meet your business needs. If the team you chose can’t provide the level of service and support that you require, then all efforts would be in vain. 

Here are some factors to consider when choosing an outsourcing provider:

Expertise and Experience

These two E’s go hand in hand. Outsource a team of professionals with the right expertise and experience to handle your accounting tasks, and you’d be able to work on your business strategy peacefully. First, you want to find out if the team is knowledgeable about the industry and its trends, and understands the accounting requirements specific to your business. Once you got that covered, you’re good to go. 

Technology/Infrastructure

A reliable outsourcing provider should have the necessary infrastructure to handle your accounting tasks. Why? That also boosts their competency in a sense! Imagine leaving all the important accounting work to a team who doesn’t even have the right programs to get the job done. That only spells disaster! 

Make sure you are outsourcing your task to a team who can use the latest technology and tools to provide accurate and timely financial reporting.

Service Level Agreements

Unsurprisingly, different companies would require different levels of service and support. Before sealing the deal, understanding if a particular provider’s Service Level Agreement (SLA) outlines the scope of services, turnaround times, and other critical information that you require, would save you a lot of time and money!

Cost

Last but not the least, try to find a provider that offers competitive pricing and a transparent pricing structure. You also want to ensure that there are no hidden fees or additional costs. KamelMedia ensures that you won’t burn a hole in your pocket while getting quality work! That’s the kind of team you want to handle the Accounting for your business. 

You can just focus on growing your business!

That’s right. Increase your company’s efficiency by leaving accounting work to a powerhouse team. Handle the strategic roles, but don’t bring down the momentum when it comes to all things financial. 

KamelMedia is a trusted company for outsourcing to the Philippines. We are dedicated to helping you achieve your goal and reaping the benefits of improved financial reporting and accounting! 

Some of the benefits you can get from outsourcing to the Philippines include:

• You will enjoy reduced operation costs by up to 70%. We already covered this one, but can you believe that you can create meaningful change for your business without burning a huge hole in your pocket? One of the biggest benefits of outsourcing is saving up on expenses. You get to outsource the Accounting function, plus you get to enjoy reduced costs on training, security, and infrastructure! That’s a whole package waiting for you! 
• Top-notch Accounting experts are available to help you with your tasks. They have the knowledge and experience and are focused on delivering accounting requirements specific to your business. You won’t even break a sweat. 

If you would like to learn more about the process of outsourcing Accounting to the Philippines, feel free to leave us a message. We can send you a free quotation, and learn more about the tasks you require. 

Every business leader knows that innovation and competitiveness are constant commitments to survive and stay ahead of the game. With this, Research and Development (R&D) has become an essential part of a company’s growth and development. Why? It pertains to the process of studying, developing, and testing new products, services, or systems to enhance the company’s existing products or create new ones. It’s all about playing the long game, so it’s not at all surprising to see companies investing a lot in it.

When it comes to R&D, you can save a lot of time when you outsource the work. But before that, we need to cover a few topics. Let’s take a look at the available roles, pros, and cons!

What are some Research and Development roles available?

It pays to understand the various roles an R&D team can take on depending on the company’s needs. Here are some of them below:

Product Development

Some companies have dedicated teams complete research, design, and develop new products and services that meet customers’ needs and expectations. This could be a strategic move, but sometimes, it’s also about improving a product or service that has been unsatisfactory to the consumers for quite some time. Either way, product development is usually the most externally evident type of role an R&D staff may take.

Process Improvement

Let’s talk about the internal stuff, shall we? R&D teams don’t just look for ways to make things better for the consumers. They also need to streamline and improve existing business processes to increase efficiency, and reduce costs. This way, companies would definitely enjoy the boost in profitability.

Technology Development

Complementing the process improvement is technology development. R&D teams work on developing new technologies and systems to enhance the company’s overall performance.

Benefits of Getting a Research and Development Team

If you are still hesitant about having a whole team in your company work on Research and Development, you better take a look at what you’re missing out on! There are plenty of benefits for businesses. Why don’t you take a look below?

Competitive Advantage

Companies that invest in R&D gain a competitive advantage by introducing new products, services, and technologies before their competitors. If you take into account the visionaries, these are the people who develop a product even before consumers realize they need or want it.

Revenue Growth

When a company launches new and improved products and services, they would enjoy increased revenue streams and improved profitability. Who wouldn’t want that?

Customer Satisfaction

It is highly important to keep your patrons happy to keep them coming back for more. This is exactly why a lot of SR&D teams focus on creating products and services that meet customer needs and preferences. They also work on how they can further improve the product so that it ultimately leads to higher customer satisfaction and loyalty.

Employee Retention

There is no doubt that the people belonging in R&D teams are passionate about innovation and creativity. Companies with active programs in this specific field often attract and retain top talents.

Pros and Cons of Outsourcing Research & Development

We’ve talked about how outsourcing is a good way for companies to have a quality R&D team without burning a hole in your pocket. However, the advantages and disadvantages should be considered before making any decisions. 

PROS: 

• Access to specialized skills and knowledge
• Reduced overhead costs
• Increased flexibility and scalability
• Improved speed of innovation
• Access to a larger pool of talent
• Improved focus on core competencies
• Access to a global talent pool
• Reduced risks associated with investments
• Improved access to cutting-edge technologies
• Improved agility and adaptability in response to market changes

CONS: 

• Loss of control over the R&D process
• Potential language and cultural barriers
• Longer turnaround time 
• Potential loss of intellectual property
• Difficulty in maintaining consistent communication and collaboration
• Lack of understanding of the company’s specific needs and objectives
• Quality control issues
• Dependence on third-party vendors
• Difficulty in managing offshore teams and maintaining a cohesive company culture
• Limited access to physical resources and facilities

Outsourcing R&D can be an excellent solution for businesses looking to benefit from the advantages of an R&D team without incurring the costs of building and maintaining an in-house team. 

Why exactly should you outsource to the Philippines? Let’s talk about that! 

The Philippines is an ideal location for Outsourcing R&D

Philippines is basically a huge talent pool full of highly skilled talent

It’s no wonder why a lot of companies – local and international alike – are vying for employees coming from the Philippines. The work traits of Filipinos can be summed up in three words – competent, reliable, and intelligent. Plus, when it comes to R&D, you can rest easy because there is a large number of graduates in science, technology, engineering, and mathematics (STEM) fields.

English Proficiency is above average 

The Philippines is one of the world’s largest English-speaking countries. This will surely help in making communication and collaboration with R&D teams seamless.

You get to enjoy a cost-effective option

The cost of living in the Philippines is lower than in many Western countries, resulting in lower labor costs for R&D outsourcing. However, if you are experiencing such outstanding work, you might not be able to stop yourself from shelling out a little bit more! 

The Philippines is a business-friendly environment

The Philippines has a pro-business environment, with numerous incentives for foreign investors, including tax breaks, simplified regulations, and streamlined procedures.

You don’t need to worry about infrastructure

Cross this item out of your worries already! The Philippines has a robust infrastructure, including reliable internet connectivity and modern office facilities, making it an ideal location for outsourcing R&D teams.

Outsourcing R&D to the Philippines can provide businesses with a competitive advantage, reduce costs, and improve profitability. With the highly skilled workforce, a pro-business environment, and a modern infrastructure, you’ll definitely say that it is, if not the most ideal location for outsourcing R&D. 

Are you ready to boost your company’s competitiveness in the market? Talk to us about outsourcing Research and Development to the Philippines! We’ll help you out.